The Crisp Family Logo is the first brand created within our respective families. Our family has a diverse mix from ship merchants arriving from Holland and English traders, decendants of the Tokugawa family shogonate and African slaves from Jamaica. We wanted to create this logo to represent and pay respect to our cultural and spiritual backgrounds, but to also move forward with a holistic and harmonious existence that will shine throughout our generations.
Background colour representation
Black (space, evolution, exploration), Green (tree, growth, plants, harmony), Blue (earth, water, exploration), Orange (sun, life, energy), and Gold trimmings for solidity.
Bakamakatai Mythical Creature
This figure includes our immediate family’s Chinese zodiac signs and has a phoenix head (eternity/resurrection), dragon wings, monkey tail, rat hands, wild boar legs and a dogs body. The figure behind is neither drawn to look like a female or male in order to unify the existence of both genders. This elemental creature has been named ‘Bakamakatai’ (by my children), which carries the first two letters of our names and the first three of my youngest.
Energy, Light, Harmony. These are key elements of which our family like to focus on. To embrace and use the energy from all around us, to be a light in darkness, and to live in harmony with everything and everybody. The image elements of the plaque also represents our cultural backgrounds: Cherry Blossom (Japan), Three Lions tails (England, UK), and a Swallowtail Hummingbird (Jamaica).
The original concept and sketch for the Crisp Family Logo was developed by my wife and I, and brought to life by Laura Jean Noble.